Raab Associates, Inc. Guide to Customer Management Systems
Purpose
The Guide to Customer Management Systems helps companies to understand and select software used to plan, execute and evaluate customer relationship policies. These systems are purchased by financial services providers, retailers, direct marketers, telecommunications vendors, utilities, insurance companies, and others who manage many thousands or millions of customers. The Guide provides detailed information on each vendor’s technology, functionality, pricing and background. Buyers can purchase information on a single vendor or on several products. Each vendor’s entry follows the same structure, making it easy for buyers to compare the different systems.
To ensure that every buyer receives the most current information available, Raab Associates, Inc. continuously updates Guide entries and prints each copy the day it is ordered.
Contents
The Guide has two main sections:
introductory materials describing the customer management software industry, differences among functions provided by these systems, and key underlying technologies. This information helps readers to understand their options and judge which products are worth closer examination. This section totals 28 pages.
product information on individual systems. Each entry provides a general overview of the system; summary descriptions of functionality, technology, pricing and vendor background; a table listing the scope of system functions; and detailed tables on system technologies, analysis, interaction management, outbound campaign management, marketing administration, pricing and vendor background. These entries average about 17 pages.
The Guide is the only resource that brings together such detailed information on this class of software. It has been purchased by service providers, hardware and software manufacturers, and many marketing organizations throughout the world.
Raab Associates, Inc. has information on many other vendors as well. Please contact Raab Associates, Inc. if you are interested in a vendor not listed above.
To Order
The first Guide entry costs $250. This includes the introductory materials. Additional product entries cost $150 each. Buyers are authorized to distribute photocopies within their organization without additional payment. To place an order or for additional information, contact Raab Associates, Inc. by e-mail to info@raabassociates.com.
About Raab Associates, Inc.
Raab Associates, Inc. has provided database marketing consulting since 1986 and specializing in evaluation and selection of marketing database systems. Clients include leading firms in financial, publishing, telecommunications, catalog, utilities, health care, retail, transportation, and other industries. To ensure objectivity, Raab Associates, Inc. does not accept compensation for recommending or evaluating any vendor’s product.
Interaction Management Software Industry Analysis
Purpose
The Interaction Management Software Industry Analysis helps companies to understand and select software designed to guide real-time customer interactions through multiple, independent touchpoint systems. This software lets marketers implement consistent customer treatments through call centers, Web sites, email campaigns, branch offices, and other interaction systems that are not directly connected. It often includes statistical modeling capabilities to select appropriate offers and multi-step campaign definitions to execute complex contact sequences over time.
Contents
The Analysis has three main sections:
introductory materials describing the customer relationship management software industry and the functions required for customer management activities. This information helps readers to understand where interaction management systems fit within the larger universe of customer relationship management products.
interaction management software information describing specific capabilities provided by interaction management software, a two-page matrix summarizing vendor capabilities, an assessment of the market outlook for such systems, and reviews of individual products. This helps readers to understand the differences among products and which system is most appropriate for their own requirements.
background information providing in-depth discussions of related issues including the interaction management process, recommendation engines, optimization and personalization.
Products Included
Products covered in the Analysis include:
Black Pearl Knowledge Broker
Data Distilleries DD Series
E.piphany RealTime
Harte-Hanks Allink Agent
Manna FrontMind
Revenio Dialog
Verbind LifeTime
Yellow Brick Solutions Pathway Solution
Raab Associates, Inc. has information on many other vendors as well. Please contact Raab Associates, Inc. if you are interested in a vendor not listed above.
To Order
The Interaction Management Software Industry Analysis costs $500. Buyers are authorized to distribute photocopies within their organization without additional payment. To place an order or for additional information, contact Raab Associates, Inc. by e-mail to info@raabassociates.com.
About Raab Associates, Inc.
Raab Associates, Inc. has provided database marketing consulting since 1986 and specializing in evaluation and selection of marketing database systems. Clients include leading firms in financial, publishing, telecommunications, catalog, utilities, health care, retail, transportation, and other industries. To ensure objectivity, Raab Associates, Inc. does not accept compensation for recommending or evaluating any vendor’s product.
