Joyce Stein has spent more than 30 years working for some of the top publishing houses including Crown, Simon & Schuster, Golden Books, Funk & Wagnalls, World Almanac Books, and Vivendi-Universal in various capacities and as well as departments. She found her home in the children’s book industry in 1988 and has held various posts including Publicity Manager and Director of Marketing. She has done both national and local publicity for adult and juvenile authors. Her marketing expertise consists of brand marketing along with development of point-of-purchase displays, catalogs, posters, sell sheets, direct mail brochures, print and radio advertising, as well as event planning and coordination of national conventions and sales meetings.
She has worked with such authors as Shirley Conran, Joe Namath, Julie Nixon-Eisenhower, George Will, Alan Dershowitz, Richard Scarry, Mercer Mayer, Jim Davis, Cyndy Szkeres, Anita Lobel, Michael Berenstain, along with top licenses such as Disney, Sesame Street, Warner Brothers, Jim Henson’s Muppets, Precious Moments as well as brand-name books such as Golden Books, World Almanac and Funk & Wagnalls Encyclopedia. She has given lectures on How to Motivate Children to Read and has served on the Goddard Riverside Community Book Fair Committee. |
