| Is children’s book marketing different from adult book marketing? |
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Q: How is children’s book marketing different from adult book marketing? The biggest difference between children’s and adult book marketing has been the importance of sales of children’s books to schools and libraries. In the past, the success of a children’s book hinged largely on sales to schools and libraries, which would occur over a long period of time, because teachers and librarians would buy books they liked year after year. Today, children’s books must also prove they can sell well in retail and special outlets, which make them subject to many of the pressures adult books have faced. The trick to marketing children’s books successfully is to find effective ways to reach these different markets. To do so, it’s important to remember that, even though the books are intended for children, they have to be presented in such a way that they appeal first to the adults who make the buying decisions. 7:8/92 |