Many authors and illustrators take an active role in marketing and publicizing their children’s books. Since 1992, the “To Market” column has answered their questions in The Bulletin, the national publication of the Society of Children’s Book Writers and Illustrators and now online.

– Click below for answers to questions in these topic areas, Learning the Ropes of PR, Working with Publishers, Niche Marketing, Sales, Advertising and Promotion, Self Publishing, Editorial, Tools of the Trade, General

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