Title Publication Month Year Type
Accessing External DataRelationship Marketing ReportJuly1998Review
Acquis AIMSDM NewsApril1997Article
Adapting Customer Management to the InternetRelationship Marketing ReportFebruary1999Review
Advanced Customer Integration SystemsDM NewsOctober2002Review
Advanced PersonalizationDM ReviewApril2005Review
Advanced Software Applications DecisionPOSDM NewsAugust1998Article
Alterian Inc. Alterian Marketing SuiteDM NewsDecember2003Article
Annuncio Live DM NewsJune1999Article
Application TemplatesRelationship Marketing ReportJuly1999Review
Applied PC Systems Strategy MapDM NewsAugust2007Article
Aptex SelectCastDM NewsFebruary1998Article
ASA Corp. Customer Opportunity AdvisorDM NewsJune2005Article
ASP SystemsDM ReviewJune2003Review
Assetlink AssetinkDM NewsDecember2004Article
Attune Inc. Attune MarketingDM NewsNovember1999Article
Automated Text Analysis DM NewsAugust2002Article
Autonomy Corporation AutonomyDM NewsMay2003Article
B2B Inc. B2BDM NewsMarch1997Article
Bank Marketing Technology Trends for 2008Curtis Marketwise FIRSTDecember2007Article
Batch vs. Real-Time TechnologiesRelationship Marketing ReportDecember1999Review
Behavior Analysis and Lifetime ValueDM ReviewNovember2006Article
Behavior Monitoring SystemsDM ReviewFebruary2005Review
Behavior Tracking SystemsDM ReviewMay2003Review
Black Pearl Knowledge BrokerDM NewsSeptember2000Article
Building a Basic Marketing DashboardDM ReviewOctober2007Article
Building a Customer Value ModelDM ReviewOctober2005Review
Building a Modern Marketing DatabaseDM ReviewSeptember2004Review
Business Intelligence Systems for MarketersDM ReviewAugust2004Review
Business Objects Crystal XcelsiusDM NewsDecember2005Article
Business to Business Database Marketing SystemsRelationship Marketing ReportJuly1997Review
CampaignRunner Inc. CampaignRunnerDM NewsOctober2005Article
Celoxis Celoxis 3DM NewsNovember2004Article
Ceres Integrated Solutions CeresDM NewsOctober1998Article
Certona Corporation ResonanceDM NewsApril2006Article
ChoiceMaker Technologies ChoiceMakerDM NewsOctober2003Article
Classifying Web Analytics SystemsDM ReviewFebruary2007Article
ClickFox, Inc. ClickFoxDM NewsApril2007Article
ClickTracks ClickTracksDM NewsJune2006Review
Comprehensive Customer MetricsDM ReviewJuly2005Review
Consistent Customer Views DM ReviewMarch2004Review
Content IntegrationDM ReviewApril2001Review
Conventional Campaign ManagementDM ReviewFebruary2000Review
Crossing the CRM Reality GapDM ReviewMay2001Review
Curtis Marketwise FIRSTCurtis Marketwise FIRSTNovember2006Article
Customer Interaction SystemsRelationship Marketing ReportJune1997Review
Customer Matching SystemsDM ReviewOctober2001Review
Customer ProcessesDM ReviewApril2006Review
Customer Value DashboardDM ReviewJanuary2006Review
Customer Value ModelsDM ReviewSeptember2005Review
Data Distilleries DD SeriesDM NewsDecember2000Article
Database America ProfitZone Decisionmark Corporation ProximityDM NewsSeptember1996Article
DataDelta Inc. DataDeltaDM NewsAugust2005Article
DataFlux Corporation dfPowerDM NewsApril2000Article
DataMentors DataFuseDM NewsFebruary2001Article
DataPulse Inc. DataPulse and MailWizardDM NewsAugust2001Article
DCASoft BrightSuiteDM NewsOctober2004Article
DecisionPower, Inc. MarketSimDM NewsOctober2006Review
Delano Technology Corporation Delano e-Business Interaction SuiteDM NewsDecember1999Article
Design Logic, Inc. LogoYesDM NewsJuly2006Review
Differences Among Campaign ManagersRelationship Marketing ReportMarch2000Review
Differences Among Campaign ManagersRelationship Marketing ReportFebruary2000Review
Digital Archaeology Discovery Suite 2.0DM NewsAugust1999Article
Digital Archaeology Discovery Suite 2.0August1999Article
Digital Archaeology Discovery Suite 2.0DM NewsAugust1999Article
Direct Logic Solutions DirectIntegrationDM NewsJanuary2003Article
DM STAT-1 Consulting GenIQDM NewsFebruary2004Article
Dynamic Businesses LLC FreeRFMSeptember2005Article
Dynaptics Personal Sales E.ssistant and Personal Information E.ssistantDM NewsMarch2001Article
E.piphany E.4DM NewsMarch1999Article
eGain Communications eGain EMSDM NewsFebruary1999Article
Elity Systems Elity InSightDM NewsSeptember2001Article
Eloqua Corporation Eloqua Conversion SuiteDM NewsMay2006Review
Email Campaign ManagementDM ReviewJuly2000Review
Enterprise Information PortalsRelationship Marketing ReportJune1999Review
Epsilon Epsilon Campaign ManagerDM NewsNovember1996Article
Etelos Systems Etelos Communication PlatformDM NewsApril2004Article
Exchange Applications ValEXDM NewsAugust1996Article
Exstream Software DialogueDM NewsMarch2005Article
External MatchingRelationship Marketing ReportJune2000Review
Fair Isaac Decision OptimizerDM NewsDecember2002Article
Galvin Associates The Galvin System Direct Tech Forecast*21 Forerunner Systems IF/SODM NewsFebruary1997Article
Genalytics Genalytics Predictive SuiteDM NewsMarch2004Article
Getting Ready for Mobile MarketingCurtis Marketwise FIRSTJune2007Article
Getting the Most from Your MCIFCurtis Marketwise FIRSTAugust2007Article
Greek Attic Ltd Moonfruit SiteMakerDM NewsJuly2006Review
Group 1 Software DataDesigns System IIDM NewsDecember1995Article
Group 1 Software Model1 HNC Software MarksmanDM NewsJanuary1997Article
Harland Relationship ManagerDM NewsJuly1998Article
Harte-Hanks Data Technologies Allink AgentDM NewsMay2000Article
High End Campaign Management SystemsDM ReviewOctober2001Review
HNC Software (now Fair Isaac) Blaze AdvisorDM NewsJuly2002Article
Hosted Campaign ManagementDM ReviewJuly2004Review
Hosted Sales Automation: Salesforce.com and UpshotDM NewsOctober2001Article
Hosted Systems Foster InnovationDM ReviewDecember2003Review
How to Judge a Columnar Database DM ReviewDecember2007Article
Imparto Web Marketing SuiteDM NewsApril1999Article
Intarka ProspectMinerDM NewsJune2000Article
Intelligent Results Predigy PlatformDM NewsMarch2006Article
Intelligent Search Technology NameSearchDM NewsFebruary2003Article
Interaction ManagementDM ReviewApril2000Review
Interaction Management Frequently Asked QuestionsDM ReviewFebruary2001Review
Interactive Relationship MarketingRelationship Marketing ReportJuly1998Review
Interactive SupportDM ReviewAugust2000Review
interlinkONE ilinkONEDM NewsFebruary2005Article
International Business Machines Decision Edge for Campaign ManagementDM NewsMarch2000Article
Internet Systems Compete for Marketers’ DollarsDM ReviewNovember2007Article
Justifying Marketing System InvestmentsDM ReviewJune2007Article
Kana Kana MarketingDM NewsMarch2002Article
Kefta, Inc. Kefta Dynamic TargetingDM NewsMarch2007Article
Knotice ConcentriDM NewsMay2007Article
Lessons from the USA PATRIOT ActDM ReviewNovember2004Review
Lifetime ValueRelationship Marketing ReportApril1997Review
Limiting Customer ContactsDM ReviewJanuary2001Review
Making Sense of Marketing Software – Part 1 of 12DM ReviewSeptember1999Review
Making Sense of Marketing Software – Part 2 of 12DM ReviewOctober1999Review
Making Sense of Marketing Software – Part 3 thru 12DM ReviewNovember1999Review
Making Sense of Marketing Software – Part 4 of 12DM ReviewJanuary2000Review
Manna FrontMindDM NewsOctober2000Article
Mantas Inc. Mantas Behavior Detection PlatformDM NewsMarch2003Article
Manticore Technology Virtual TouchstoneDM NewsJuly2007Article
MapInfo Corporation MapInfo Strategic Mapping Inc. Atlas GIS for Windows Environmental Systems Research Institute ArcViewDM NewsMay1994Article
MarketFirst Software MarketFirstDM NewsMay1998Article
Marketing AutomationDM ReviewMarch2000Review
Marketing in a Data Rich WorldDM ReviewAugust2005Review
Marketing Management SystemsDM NewsNovember2002Review
Marketing Management SystemsDM ReviewDecember2004Review
Marketing Mix ModelingDM ReviewMarch2007Article
Marketing Performance MeasuresDM ReviewSeptember2007Article
Marketing Performance MetricsDM ReviewNovember2005Review
Marketing Synergy Inc. Marketing Management SystemDM NewsSeptember1997Article
MarketingPilot Software MarketingPilotDM NewsDecember2001Article
MarketSoft DemandMoreDM NewsJanuary2004Article
Marquant Analytics Marketing Budget Allocation SoftwareDM NewsApril2005Article
Matrix Technology Group DataLodgic and N.QueDM NewsJune2001Article
May & Speh QuiddityDM NewsJune1998Article
Measuring the Value of Superior Customer ServiceCurtis Marketwise FIRSTJanuary2007Article
Measuring the Value of Superior Customer ServiceJanuary2007Article
Medici Technology Inc. MediciDM NewsSeptember1998Article
MegaPlex Software Fast-Count DBMS Expressway Technologies EXPRESSWAY HOPS International Heuristic Optimized Processing SystemDM NewsMarch1994Article
Memetrics Memetrics xOsDM NewsJanuary2007Review
Mercado Software Mercado CSNDM NewsSeptember2006Article
Mercury Direct Tech Inc. Dr. D.R. The Database Marketing Institute Ltd. RFM for Windows IMV Internet Easy SiteDM NewsJuly1996Article
Mergers Point to a Consolidated IndustryRelationship Marketing ReportFebruary2000Review
Messages in SlotsDM ReviewJuly2006Article
MicroMass Communications Inc. MicroMass StudioDM NewsMay1997Article
Million Handshakes Handshake EngineDM NewsMay2001Article
Moving Beyond Traditional Campaign ManagementRelationship Marketing ReportAugust1999Review
Multidimensional DatabasesDM NewsSeptember1995Review
NCR Corporation NCR Relationship OptimizerDM NewsOctober1999Article
Nestor CampaignOneDM NewsDecember1998Article
Netrics Netrics Matching EngineDM NewsJune2007Article
New Marketing SystemsDM ReviewSeptember2004Review
New Trends in Predictive AnalyticsDM ReviewSeptember2006Article
Next Steps for Web AnalyticsDM ReviewJanuary2007Article
Norbert Technologies CorworksDM NewsJanuary1999Article
Norkom Technologies Norkom AlchemistDM NewsApril2001Article
OffermaticaDM NewsDecember2006Article
Open vs. Proprietary SystemsRelationship Marketing ReportSeptember1997Review
OptimizationRelationship Marketing ReportSeptember1999Review
Optimizing Integrated Matching SystemsDM ReviewJune2006Review
Paid Search Bid Management SystemsDM NewsAugust2006Article
Paradigm OvationDM NewsAugust1997Article
Paragren One-by-OneDM NewsNovember1997Article
Paramark PILOTDM NewsMay2002Article
Partial Solutions for Relationship ManagementRelationship Marketing ReportDecember1998Review
PATRIOT Act Compliance Systems DM NewsSeptember2004Article
Peoplesoft Peoplesoft CRM MarketingDM NewsJune2002Article
Persimmon IT TargIT Intelligent Interactions dbCommerce Engage Technologies Engage.JournalDM NewsDecember1997Article
Personalization SystemsRelationship Marketing ReportMay2000Review
Pragmatech Software The RFP MachineDM NewsOctober1996Article
PreVision PrevisionwareDM NewsJanuary2002Article
Prime Response Vantage Brann Software Ltd ViperDM NewsDecember1996Article
PrivacyRelationship Marketing ReportAugust2000Review
Privacy Compliance and DatabasesDM ReviewJune2005Review
Privacy Compliance Systems DM NewsSeptember2003Article
Privacy TechnologiesDM ReviewMarch2005Review
Privacy Technology FrameworksDM ReviewMay2005Review
Process Simulation DM NewsSeptember2002Article
ProfitCenter Software Profitability Software SuiteDM NewsAugust2004Article
Project Management BasicsDM ReviewApril2004Review
Provalis Research WordStatDM NewsJuly2004Article
Putting Customer Data in ContextDM ReviewApril2006Review
Putting Customer Data in ContextDM ReviewMay2006Article
QD TechnologyDM NewsFebruary2007Article
QlikTech Inc. QlikViewDM NewsJuly2005Article
Quadstone Limited Decisionhouse Suite MarketSwitch Corporation Targeting OptimizerDM NewsNovember1998Article
Quadstone Quadstone SystemDM NewsJuly2001Article
Qualitative Marketing Software Inc. Centrus DupeKiller Inc. DupeKiller VPPDM NewsJune1997Article
Real-Time Customer Views DM ReviewFebruary2004Review
Recognition Systems IdeasDM NewsMarch1998Article
Reference-Based Matching: Acxiom AbiliTec and Experian TruvueDM NewsNovember2001Article
Relationship Marketing TechnologyRelationship Marketing ReportOctober1998Review
Response AttributionDM ReviewMay2004Review
Responsys Interact DM NewsJuly1999Article
Revenio DialogDM NewsNovember2000Article
RightPoint Real-Time Marketing Suite DM NewsApril1999Article
Rubric Inc. Rubric EMADM NewsApril1998Article
Saligent Software High-Yield MarketingDM NewsFebruary2000Article
SAS Institute Enterprise Miner Urban Science GainSmarts CrossZ Software CrossZ VoyagerRelationship Marketing ReportFebruary1998Article
Search Software America SSA-NAME3DM NewsApril2002Article
Segmentation SystemsRelationship Marketing ReportMay1997Review
Segmenting the Marketing Software Market PlaceRelationship Marketing ReportNovember1999Review
Selecting Customer Value Dashboard ContentsDM ReviewFebruary2006Review
Selecting Customer Value Dashboard Contents (part 2)DM ReviewMarch2006Review
Siebel Systems Siebel Marketing SolutionsDM NewsJanuary2001Article
Sigma Dynamics Sigma DynamicsDM NewsFebruary2006Article
Siperian Inc. Siperian HubDM NewsNovember2005Article
Smart Button Associates SportTrakDM NewsMay2004Article
SmartPath Inc. SmartPath MMSDM NewsNovember2003Article
Software as a Service for Marketing SystemsDM ReviewDecember2006Article
Software Selection MethodsDM ReviewApril2007Article
Speedware Esperant Linguistic Technology Corporation English WizardRelationship Marketing ReportApril1998Article
STS Systems Open MarketWorksDM NewsJanuary1996Article
SummaryDM ReviewSeptember2000Review
Sun Bear Software Sun Bear Marketing Automation PlatformDM NewsJune2004Article
SymphonyRPM Inc. SymphonyRPMDM NewsJanuary2006Article
Synapse Technology SynapseDDMDM NewsJuly2003Article
Tableau SoftwareDM NewsSeptember2007Review
TargetSmart Inc. TargetSmart!DM NewsOctober1997Article
Technologies for Complex SegmentationRelationship Marketing ReportJanuary1999Review
Technologies for Complex SegmentationRelationship Marketing ReportJanuary1999Review
Telemarketing SoftwareRelationship Marketing ReportMarch1998Review
Text Analysis SystemsDM ReviewJuly2003Review
The Lacek Group Reward RMS Inc. MarketExpert S2 Systems Inc. Customer Relationship Marketing DatabaseRelationship Marketing ReportFebruary1997Article
The Market for Marketing Automation SystemsDM ReviewDecember2005Review
TheBrain Technologies Corporation BrainEKPDM NewsJune2003Article
Three Rules for Marketing MeasurementCurtis Marketwise FIRSTMarch2007Article
Total Surveillance TechnologyDM ReviewApril2003Review
Touchpoint IntegrationDM ReviewApril2001Review
TPC GravityDM NewsDecember1997Article
Trajecta dbProphetDM NewsJune1996Article
Trends in Business Intelligence for MarketersDM ReviewAugust2007Article
Trends in Customer Matching SystemsDM ReviewJanuary2004Review
Trends in Financial CRM SystemsCurtis Marketwise FIRSTDecember2006Article
Trends in Financial CRM SystemsDecember2006Article
Upper Quadrant UQubeDM NewsMay2005Article
Using Lifetime ValueDM ReviewAugust2006Article
Vality INTEGRITYDM NewsFebruary2002Article
Verbind LifeTimeDM NewsJanuary2000Article
Vtrenz Inc. iMarketing AutomationDM NewsNovember2006Review
Web Services for Address Validation DM NewsAugust2003Article
West/Marketing Associates Loyalty MagicDM NewsJuly1997Article
What Marketers Really WantDM ReviewAugust2003Review
When Innovation StopsDM ReviewNovember2003Review
Yellow Brick Solutions PathWay SolutionDM NewsAugust2000Article
Zoomio Inc. MyMarketing MachineDM NewsApril2003Article