Raab Associates, Inc. provides independent consulting on marketing technology selection and evaluation. Since 1987, we have established an unparalleled reputation for objectivity, thoroughness and integrity. Our Guide to MCIF Systems, Guide to Database Marketing Systems and Guide to Customer Management Systems have each set the standard for concise, detailed information on products in their respective categories. Our business assessment, needs definition and vendor selection projects combine structured processes and rigorous documentation with flexibility and insights gained from years of senior consulting experience. Our on-going research into technical and business issues equips us to present clients with the latest industry thinking and most relevant set of vendor choices.

Raab Associates, Inc. has strict policies to ensure complete objectivity in all its client engagements. Unlike many firms, we do not accept sales commissions or set up alliances with the vendors we evaluate. Nor do we ask our clients to hire us to implement the plans we recommend. These practices allow us to consider the full range of available options for each client, without conscious or unconscious bias in favor of any predetermined solution.

Project Staffing

Raab Associates, Inc. draws on a cadre of senior consultants to serve its clients. We may bring in additional specialists when appropriate. David M. Raab is directly involved in all engagements.

David M. Raab

David M. Raab is a recognized authority on marketing systems. He writes monthly columns in DM News and DM Review. He has also written for Relationship Marketing Report, Target Marketing, Cowles Report on Database Marketing, The Journal of Database Marketing, and other industry publications. Mr. Raab has addressed conferences in the U.S., Europe and Australia including the National Center for Database Marketing, Data Warehouse World, Direct Marketing Association, Direct Marketing to Business, eCustomer Intimacy, Canadian Direct Marketing Operations Conference, Newspaper Association of America, Center for Business Information, Information Management Network and the Philadelphia Direct Marketing Association.

Prior to joining Raab Associates, Inc. in 1987, Mr. Raab held positions including Circulation Director of The Runner magazine, Vice President/Business Manager of Parents Magazines and Book Clubs, and Vice President/List Research and Development at the Franklin Mint. His responsibilities have spanned marketing, financial planning, systems development and statistical research.

Mr. Raab holds a bachelor’s degree from Columbia University and a MBA from the Harvard Business School.